When it comes to monetizing, we have this philanthropic type of attitude towards entrepreneurship: we\u2019re doing it for the greater good, we have a passion project, we\u2019re in love with our product\u2026etc\nBut the truth is, your product, service, or idea does no good for anyone if you can\u2019t monetize it.\nYour business needs to make money in order to survive.