On this episode of #ThePlaybook, Cliff Obrecht, Cofounder and COO of Canva, shares his thoughts on:\n\n\n[:51] - How his wife and cofounder was able to identify some of the shortcomings of the traditional way of doing graphic design\n\n[5:04] - Why it is important to view your free products as a marketing channel\n\n[7:28] - How not wanting to \u201cwork with d*ckheads\u201d led to Canva being one of Australia\u2019s top places to work\n\n[17:00] - The cofounders\u2019 simple two-step plan for the future of Canva