On this episode of #ThePlaybook, Chris Pfaff, Dee Murthy, and Anand Murthy, hosts of the Group Chat podcast, sit down to discuss:\n\n[6:42] Why the Group Chat hosts are never afraid to call each other or their fans out for their opinions\n\n[18:54] How marketing a brand has changed due to the growth of internet culture and the adoption of smartphones\xa0\n\n[21:43] Why establishing deep connections with your audience will set you apart from the \u201cold brands\u201d you might be competing against\n\n[27:06] Their belief that 90% of entrepreneurs \u201cdon\u2019t want it enough\u201d