Carlos Gil, CEO and founder of Gil Media Co. and best-selling author of The End of Marketing, talks about his career journey, including dropping out of school and selling shoes, before realizing his passion for digital marketing.\nGil and host of #ThePlaybook, David Meltzer, chat about why the images that are portrayed on social media give us a false sense of reality, how Carlos uses a \u201csocial stalking\u201d approach to connect with the right individuals, and why investing into new social media platforms isn\u2019t always a great idea. The pair also share their best practices for advertising on LinkedIn, Instagram, and beyond.