Campbell McLaren: Co-Creator of UFC and Founder of Combate Americas| #ThePlaybook 134
Campbell McLaren, CEO of Combate Americas and co-founder and co-creator of the UFC, discusses how the MMA league is reaching an untapped Hispanic audience and how their team is working to scale their digital sports content.\nOn this episode of #ThePlaybook, Campbell McLaren, co-creator of UFC and founder of Combate Americas, shares his ideas on:\n\n[2:14] Why word-of-mouth was so important to the marketing of the UFC\n\n[3:58] Some of the advantages that Combate Americas holds over its competitors\n\n[18:40] How storytellers should use the power of emotion when marketing athletes\n\n[21:14] What he would choose for his senior quote if he had to pick it today