Building Deep Emotional Connections With Your Customers | Todd Kaplan, CMO of Pepsi
On this episode of #ThePlaybook, Todd Kaplan, Chief Marketing Officer at Pepsi, shares his insights on:\n\n[1:46] - How companies can use intrapreneurship thinking to maximize their marketing efforts\xa0\n[5:48] -The role that \u201copt-in experiences\u201d play in creating a deeper connection with consumers\xa0\n[7:09] - Why the Pepsi team uses a challenger mindset to deal with competition\n[12:31] - Why entrepreneurs should take \u201cNo\u201d as a request for more information\n\nTweet me your takeaway from today\u2019s episode @davidmeltzer\xa0\n\nEmail Me! david@dmeltzer.com\n\nSign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1\n\nText Me! (949) 298-2905