Building Customer Loyalty With Joe Preston: President & CEO, New Balance | #ThePlaybook 451
On this episode of #ThePlaybook, Joe Preston, President & CEO of New Balance, shares his thoughts on:\n\n\n[2:07] - How introducing the first $100 running shoe helped to put New Balance on the map\n\n[4:35] - The adaptations that New Balance made due to the pandemic and why they now \u201ccontrol their own destiny\u201d\n\n[6:39] - How big brands can use data and analytics in order to better understand their customer.\n\n[9:37] - Why encouraging your team to take an entrepreneurial approach will help to unlock their potential