Building a Purpose-Driven Company With Dan Sheridan: EVP & COO, Brooks Running | #ThePlaybook 467

Published: Sept. 23, 2021, 9 a.m.

On this episode of #ThePlaybook, Dan Sheridan, EVP & COO at Brooks Running, sits down to discuss:\n\n[1:11] - The most valuable thing that Brooks learned about its customers during the pandemic\n\n[4:35] - How Brooks\u2019 singular focus on running has become their most important advantage over competitors\n\n[9:42] - How to create a purpose-driven environment where every team member feels like they are making an impact\xa0\xa0\n\n[11:03] - The single biggest mistake that brands tend to make today and how to avoid it