Building a Habit Machine With Alex Nekritin: CEO, UltiSelf | #ThePlaybook 415

Published: June 5, 2021, 9 a.m.

Alex Nekritin, CEO at UltiSelf, sits down to discuss what inspired him to get involved with personal development and how his journey led him to create the world\u2019s top \u201cbiohacking app\u201d.\xa0\nNekritin and host of #ThePlaybook, David Meltzer, share their thoughts on the challenges of building a new habit, why the \u201c21 Days to Form a Habit\u201d Rule is a myth, as well as why people fail to follow through on the goals that they set. The pair chat about why setting the bar low can lead to more rapid progress and why routines need to be customized to fit an individual\u2019s needs.