Building a Business That's Never Been Done Before With Jim McKelvey: Cofounder, Square & Founder, Invisibly | #ThePlaybook 445

Published: Aug. 5, 2021, 9 a.m.

On this episode of #ThePlaybook, Jim McKelvey,\xa0Co-Founder of Square, Founder of Invisibly, and author of \u201cThe Innovation Stack\u201d, shares his thoughts on:\n\n\n[1:45] - How entrepreneurs can leverage people\u2019s tendency to overemphasize the past and underweight the future\n\n[4:32] - Why explaining the problems with your solution to potential customers can lead to even higher sales\n\n[6:58] - Why you should choose to innovate and never spend your life copying other people's solutions\n\n[9:25] - The reason that ignorance can be just as useful for innovators as their own self-belief