On this episode of #ThePlaybook, Bryan Leach, Founder, and CEO of Ibotta, shares his thoughts on:\n\n[4:04] - The chance observation on an airplane that led to him starting Ibotta\xa0\n\n[6:30] - Why starting a company is one of the most humbling experiences that you can have\n\n[10:45] - Why it\u2019s essential for entrepreneurs to be willing to \u201cshow up and fight\u201d for their dreams\n\n[16:17] - How being the jersey patch partner for the NBA\u2019s New Orleans Pelicans helps Ibotta to build trust in the brand