On this episode of #ThePlaybook, Aaron Keay, Chairman of The Alkaline Water Company, chats about:\n\n[1:20] - What traits your team needs to mobilize quickly when there\u2019s a spike in demand\n\n[3:47] - Why M&A strategy is changing for companies big and small post-COVID\n\n[5:49] - Three essential components to help a business grow, even when times are tough\n\n[7:43] - The two things that he learned playing professional sports that most apply to running a business