Stimulate interest: connect emotionally to stimulate their curiosity\n\nTransition interest: provide collateral or information to transition the curiosity to allow you to share a vision\n\nShare a vision: utilize the information provided in previous step to prove reason, impacts and capabilities to share a vision\n\nManage and develop a vision: 80% of the work is to manage and develop the shared vision through signed contract, execution, delivery and expectation management\n\nThrive: when your customers sell for you.