Rory Sutherland with Katy Brand
Rory Sutherland, the charismatic Vice Chairman of advertising agency Ogilvy, tells Katy how thinking counterintuitively can lead to success. Using examples from his Ted Talks (viewed 6.5 million times), his new book \u2018Alchemy\u2019 and the objects he brought in - he explains how \u2018psycho-logic\u2019 sells #PenguinPodcast
Hosted on Acast. See acast.com/privacy for more information.