The Monetization of Self: Personal Brands and the Business of Influencing
b"21-year-old high school dropout Emma Chamberlain earned $12 million in 2021. How\\u2019d she do it? Glad you asked. She\\u2019s a successful YouTuber who parlayed her internet prominence into major brand deals (and a coffee company).\\xa0\\nWhen I stumbled across a Bloomberg piece that cited \\u201c86% of young Americans\\u201d embrace the idea of becoming an influencer, I knew I had to do a deep dive on this wild west of a career field (and the careers these young people are leaving behind to pursue it, like teaching and nursing). Even non-influencers tend to manage their \\u201cself\\u201d as it\\u2019s presented online, as there\\u2019s a perceived connection between the presentation of your \\u201conline self\\u201d and your ability to earn money.\\nLearn more about our sponsor, TaxAct: https://www.taxact.com/moneywithkatie\\nTranscripts can be found at podcast.moneywithkatie.com.\\n\\u2014\\nMentioned in the Episode\\n\\nInfluencer Nation: 86% of Young Americans Want to Become One: https://www.bloomberg.com/news/articles/2019-11-05/becoming-an-influencer-embraced-by-86-of-young-americans?leadSource=uverify%20wall\\n\\n\\nThe Brand Called You: https://www.fastcompany.com/28905/brand-called-you\\n\\n\\nForbes' Top Creators of 2022: https://www.forbes.com/sites/alexandrasternlicht/2022/09/06/top-creators-2022/?sh=2a4b1e1567a1\\n\\n\\nAlex Cooper is Coming for Joe Rogan's Spot: https://www.nytimes.com/interactive/2022/05/23/magazine/alex-cooper-interview.html\\n\\n\\n\\u2014\\n\\ufeffFollow Along at Money with Katie: https://moneywithkatie.com/\\nWatch on YouTube: https://www.youtube.com/@MoneywithKatie\\n\\nFollow Money with Katie!\\n- Instagram: https://www.instagram.com/moneywithkatie/\\n- Twitter: https://twitter.com/moneywithkatie\\n\\xa0\\nSubscribe to The Money with Katie Newsletter\\n- Sign up for free today: https://www.morningbrew.com/money-with-katie/subscribe/2\\n\\nFollow the Brew!\\n- Instagram: https://www.instagram.com/morningbrew/\\n- Twitter: https://twitter.com/MorningBrew\\n- TikTok: https://www.tiktok.com/@morningbrew\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"