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b"Mr. Beast might make $50M a year...but how much does the average influencer earn? Which platform lends itself most readily to monetization? And how have some influencers scaled to eight-figure, long-lasting businesses\\u2014like our guest, Thomas Frank with 3M subscribers\\u2014while others flame out in 18 months? We answer all of these juicy questions and dive into the hard numbers.\\nLearn more about our sponsor, Vin Social: https://www.vinsocial.vip\\nTranscripts can be found at podcast.moneywithkatie.com.\\n\\u2014\\nMentioned in the Episode\\n\\nThomas Frank on YouTube: https://www.youtube.com/channel/UCG-KntY7aVnIGXYEBQvmBAQ\\n\\n\\nThe value of the creator economy: https://influencermarketinghub.com/ebooks/Creator_Economy_-_Creator%20Earnings_Benchmark_2021.pdf\\n\\n\\n1 in 4 Gen Zers plan to become content creators: https://thehill.com/changing-america/enrichment/arts-culture/3614182-1-in-4-gen-z-ers-plan-to-become-social-media-influencers/\\n\\nNeal Schaffer on The Age of Influence: https://nealschaffer.com/influencer-marketing-statistics/\\n\\n\\n89% of advertisers found influencer marketing to be at least as effective as other methods: https://www.smartinsights.com/online-pr/influencer-marketing-effectiveness/\\n\\n\\nBlogilates case study: https://www.instagram.com/blogilates/?hl=en\\n\\n\\nMr. Beast case study: https://www.thoughtleaders.io/blog/how-much-does-mrbeast-spend-a-month\\n\\n\\nNick Huber case study: https://www.mfmpod.com/127-with-nick-huber-building-a-10m-self-storage-business-and-the-opportunities-in-sweaty-startups/\\n\\n\\nMelissa Wood Tepperberg case study: https://www.hbs.edu/faculty/Pages/item.aspx?num=60307\\n\\n\\nThomas Frank's creator resources: https://creator.thomasjfrank.com/\\n\\n\\n\\u2014\\n\\ufeffFollow Along at Money with Katie: https://moneywithkatie.com/\\nWatch on YouTube: https://www.youtube.com/@MoneywithKatie\\n\\nFollow Money with Katie!\\n- Instagram: https://www.instagram.com/moneywithkatie/\\n- Twitter: https://twitter.com/moneywithkatie\\n\\xa0\\nSubscribe to The Money with Katie Newsletter\\n- Sign up for free today: https://www.morningbrew.com/money-with-katie/subscribe/2\\n\\nFollow the Brew!\\n- Instagram: https://www.instagram.com/morningbrew/\\n- Twitter: https://twitter.com/MorningBrew\\n- TikTok: https://www.tiktok.com/@morningbrew\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"