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A few weeks ago, I hosted a meetup with my SaaS Academy clients in Boston (including a private sit down with the Hubspot product team).
Most of my clients are non-technical founders who noticed a gap in the marketplace and went all in to capitalize on the opportunity.
And while product management tends to be a major blind spot for most non-technical founders, this group walked away armed with the best practices from some of the world’s top SaaS companies (think Hubspot, Intercom, Dropbox).
So how do we do it?
How do we take non-technical founders from a real-life version of the shoulder-shrugging emoji wasting thousands of dollars per month coding features no one really needs…
… to becoming a lean, efficient, top-in-class product manager in a matter of weeks or months?
It comes down to the 5 product management strategies I outline in this week’s episode.
At a high level, here are the 5 strategies that will help you nail your product management process by this time next quarter:
1. Outline your vision
2. Connect customers
3. Inform backlog
4. Glue metrics
5. Secure buy-in
When it comes to “glue metrics”, nobody impresses me more than Intercom (disclaimer: proud investor).
Essentially they measure every potential product feature against something called the R.I.C.E. scorecard.
Doing so gives them a CLEAR and quantifiable “score” to prioritize their product roadmap and make stronger, more confident decisions with more buy-in from all stakeholders.
Want to know what R.I.C.E stands for?
And better yet… how to use it to rank and prioritize the laundry list of feature add-ons taunting you from your PM dashboard?
Catch the full episode here and then drop me a comment letting me know which major update you plan to develop next, and how it scores on the R.I.C.E scale.
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Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome.
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Exclusive Download: Precision Scorecard™ - Keep Your Leadership Team Focused & Accountable To Growth - http://bit.ly/2MRVMwb
How To Create a World Class Product Management Process
