Retails New Reality
Scott\xa0Lux is the acting\xa0SVP\xa0of\xa0Customer\xa0Experience\xa0and\xa0Digital\xa0Commerce at Alice\xa0+\xa0Olivia as well as an Adjunct\xa0Professor of Digital Commerce and DTC at Columbia\xa0University, NY and FIT. He joins the show to lend his expertise in a discussion on the shifting demands of new consumers and its inevitable impact on brands and retailers.
Host Jason\xa0Felger and his colleague, Yelena\xa0Shkolnik \u2014 Partner at Jump\xa0Capital \u2014 lead the discussion on current trends towards a customer-centric approach to marketing and the factors that have propelled this shift, challenges facing the retail sectors in striking an apt balance between online presence and brick\xa0and\xa0mortar establishments, as well as the key role Journey\xa0Mapping plays in identifying how to maximize brand interactions with customers.
Finally, tune in to hear expert thoughts on the live streaming market that accounts for 9% of commerce in China (translating to a whopping 70B potential State-side) and the current North-American barriers to it, from adoption to fragmentation.