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This week, Morgan DeBaun is joined by the multi-talented Lisa Beasley, most known for her portrayal of Corporate Erin on social media. Together, they discuss what it takes to build a sustainable creative business and how Lisa made the leap from theater to social media stardom.\n\nThis episode is brought to you by:\nFor a limited time, kids eat FREE! Visit HelloFresh.com/journeykids to unlock this offer.\nSign up now for a $1 per month trial at shopify.com/journey\nHead to https://www.squarespace.com/JOURNEY to save 10% off your first purchase of a website or domain using code JOURNEY.\nGo to Quince.com/journey for free shipping on your order and 365-day returns.\n\nIn this episode:\n00:00 Welcome to the Journey Podcast\n00:49 Meet Lisa Beasley: From Church and Clarinet\n02:06 College Days: Music, Bands, and Acting School\n04:55 Theater and Improv in Chicago\n06:36 Navigating the Improv World and Activism\n10:39 Corporate Life and Creative Hustles\n14:25 Digital World and Character Development\n22:18 Political Satire and Campaign Interactions\n22:58 Navigating Social Media and Personal Branding\n23:42 Corporate Erin: Growth and Strategy\n25:11 Monetizing Social Media Presence\n26:14 Business Acumen and Revenue Streams\n31:45 Creative Expansion and Team Building\n32:29 Future Plans and Character Development\n40:49 Advice for Aspiring Creatives\n43:36 Final Thoughts\n\nIn the episode, Lisa shares her journey from church choir and clarinet practice to pursuing a career in the arts. She recounts the challenge of making money as an actor, and what she learned from the world of improv and theater in Chicago.\n\nTogether, Morgan and Lisa explore the complexities of balancing creative passion with making money sustainably, as well as the perseverance required to make it in the entertainment industry. They delve into Lisa's experiences working for Cards Against Humanity, co-founding a consulting business, and ultimately embracing her craft on social media with impersonations of Margaret Thatcher and Lori Lightfoot and the development of her most well-known character, Corporate Erin.\n\nThroughout the episode, Lisa offers valuable insights into monetizing a social media presence and building a sustainable business as a creative. Tune in to hear how Lisa's journey has shaped her into the dynamic creator she is today, and learn how you can apply her lessons to your own path.\n\nMore from Lisa:\nhttps://www.instagram.com/lisabevolving/\nhttps://www.tiktok.com/@lisabevolving?\nhttps://www.lisabexperience.com/lbxp\nJoin the Newsletter for More Exclusive Content: https://worksmartprogram.ac-page.com/thejourneypodcast\nMake sure you are following Morgan's journey on TikTok: https://www.tiktok.com/@morgandebaun?_\nVisit Mormatcha.com to make a purchase.\nFollow us on Instagram: https://instagram.com/thejourneybymdb\n\nProduced by MicMoguls.com