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This week, Morgan DeBaun is joining Fawn Weaver at Uncle Nearest Distillery in Shelbyville, Tennessee, to discuss the triumphs and legacy of the award-winning whiskey brand.\n\nSign up now for a $1 per month trial at shopify.com/journey\nGo to Quince.com/journey for free shipping on your order and 365-day returns.\nTry Found for free at Found.com/JOURNEY\n\nIn this episode:\n00:00 Welcome to Shelbyville\n00:15 The Distillery Experience\n00:55 Big Goals and Achievements\n02:08 The Power of Earned Media\n03:22 Setting and Achieving Impossible Goals\n05:11 Motivating the Team\n08:17 Navigating the Spirits Industry\n14:34 Wealth Equity and Investment\n15:35 Overcoming Historical Trauma\n23:47 The Strength of Our Ancestors\n26:17 Authenticity and Resilience\n27:32 Delivering Solutions as an Entrepreneur\n27:57 The Burden and the Yoke: A Deeper Look\n28:56 Managing a Large Operation\n29:21 Diversity at the Distillery\n31:43 The Story of Nearest Green\n33:10 The Legacy of Jack Daniel and Nearest Green\n39:02 The Importance of Excellence in Black-Owned Businesses\n40:47 Navigating Social Media and Misinformation\n48:47 Embracing Challenges and Finding Passion\n50:09 Final Thoughts and Connecting with the Audience\n\nIn the episode, Fawn opens up about the ambitious goals she set for Uncle Nearest and how she's capitalized on press coverage to make significant strides in a fiercely competitive industry. She and Morgan dive deep into wealth equity and investing as African Americans.\nIn a candid discussion about imposter syndrome, Fawn explains why she doesn\u2019t believe in the concept, seeing it as a self-fulfilling prophecy rather than a legitimate barrier to success. She reflects on the power of walking into rooms with confidence and the importance of remembering her strong ancestral lineage when facing challenges.\nFawn also reveals the true story of Uncle Nearest, correcting myths about Nearest Green and Jack Daniels, and offering a historian\u2019s lens on the legacy of Tennessee whiskey. The conversation shifts to the buying power of the Black community and the missed opportunities to create true Black excellence in recent years. She emphasizes the importance of checking our sources in an era where social media can be manipulated to create division, and she shares her relentless mindset when it comes to overcoming hurdles and outperforming the competition.\nThrough it all, Fawn\u2019s insights on passion, purpose, and faith shine through, offering an inspiring look at what it takes to succeed at the highest levels. Tune in, and be sure to leave a 5-star rating and review to support the podcast!\n\nMore from Fawn:\nhttps://www.instagram.com/fawn.weaver\nhttps://unclenearest.com/distillery/\n\nJoin the Newsletter for More Exclusive Content: https://worksmartprogram.ac-page.com/thejourneypodcast\nMake sure you are following Morgan's journey on TikTok: https://www.tiktok.com/@morgandebaun?_\nVisit Mormatcha.com to make a purchase.\nFollow us on Instagram: https://instagram.com/thejourneybymdb\nProduced by MicMoguls.