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Gad\xa0Saad\xa0is Professor of Marketing at Concordia University, and an expert in the application of evolutionary psychology in marketing and consumer behavior. He is the host of "The\xa0Saad\xa0Truth with Dr.\xa0Saad" podcast, and the author of "The\xa0Saad\xa0Truth about Happiness:\xa08 Secrets for Leading the Good Life" available in paperback\xa0on May 14, 2024.\nwww.gadsaad.com\nLearn more about your ad choices. Visit podcastchoices.com/adchoices