136 - Behind the Scenes of Bringing a New Health Product to Market with Arianne Perry
Welcome to the Healthpreneur Podcast! I\u2019ve got elite athlete turned health entrepreneur, Arianne Perry, on the show with us today! She is the co-founder and president of a company called Sweet Defeat, and the company\u2019s mission is to help people discover how easy it is to reap the benefits of a low-sugar lifestyle.
Arianne is going to give us the secrets to bringing a product to market successfully. Their product is a plant-based lozenge that is clinically proven to reduce sugar cravings, and they\u2019ve chosen to have a single sales channel \u2013 their website. By carefully curating their marketing techniques, they attract the right people from the get-go and retain a better relationship with their customers through direct communication.\xa0
Whether you\u2019ve got a physical product, a digital one, or are offering your customers a service, you\u2019re sure to get value from this episode. Arianne does dive deep into the production and strategy behind bringing a physical product to market, but her nuggets of wisdom around marketing, entrepreneurship, and leadership are valuable to anyone. Tune in to hear Arianne and I discuss things like branding, community, and creating a movement \u2013 and see how her journey can inspire some leaps in your own.
In this episode, Arianne and I discuss:\xa0
- Going from running to finance to running a company.
- The science and production of a supplement in the U.S.
- Having a single sales channel and strategic marketing techniques.
- Facebook advertising, influencers, and what is proven to work.
- New partnerships, new digital strategy, and constant optimization.
- What she has learned through entrepreneurship.
3:00 \u2013 8:30 - Running, how she began her entrepreneurial journey, and her struggle with sweets
8:30 \u2013 14:00 - The inspiration, science, and creation of the Sweet Defeat product
14:00 \u2013 18:30 - Creating a movement and marketing strategy
18:30 \u2013 24:00 - What\u2019s to come in the next six months, branding, and community-building
24:00 \u2013 28:00 - The challenges when starting and running a business and doing what it takes
28:00 \u2013 35:00 \u2013 The Rapid Five