The Strategy Behind Pepsi's Challenger Brand Approach w/ Todd Kaplan, VP of Marketing
Podcast listeners - great episode for those in the trenches and looking to learn from execution. I sat down at Cannes with Todd Kaplan - who is a good friend of mine and also the VP of Marketing for PepsiCo. We talked a lot about how PepsiCo is approaching marketing and using the "challenger" brand approach. Tweet me @garyvee with any feedback or questions!
Timestamps:
7 - How Todd\u2019s career started in college \xa0 13:15 - If you respectfully ask you\u2019re putting yourself in a good position \xa0 19:40 - State of the union of Pepsi vs Coke \xa0 24:30 - Pepsi\u2019s approach to Super Bowl 53 \xa0 30:20 - Where do you get your \u201cculture\u201d? \xa0 34:55 - How do you balance an entrepreneur built for speed and an executive with process? \xa0 37:10 - Life is what you make of it