The Evolution of Storytelling
Podcast listeners: This is a fun conversation where we go in-depth into how TikTok is evolving and aging up, and our insight into how these platforms evolve; as marketers and creators hit scale. If you\u2019ve been thinking about going in on TikTok, this talk is a must listen. If you\u2019ve gone in on TikTok and thinking about which content will win on TikTok and on other platforms, tune in! Tweet me @garyvee with you favorite moment.
\nTopics from Today\u2019s Episode:
\n2:55 | Authenticity is a premium value
\n5:10 | Escapism
\n7:30 | Attention, awareness, reach
\n8:15 | Consumption on TikTok
\n10:00 | When brands engage with the audience
\n11:30 | Metrics on TikTok
\n17:30 | The creator ecosystem
\n18:15 | The same game over and over again
\n19:15 | It\u2019s a land grab
\n22:30 | Building brand equity
\n25:00 | Getting brands to be contextual creatively is the rub
\n26:15 | TikTok vs Vine