Inside the Meeting: Consulting a Startup Retail Business
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\\xa0I sit down and talk with\\xa0The Eighth, a fairly new retail business attacking the white space they saw in the men's luxury underwear market. We discuss their early days in researching and\\xa0identifying the market, luxury\\xa0branding, SEM and\\xa0SEO approaches, influencer marketing, content creation\\xa0and the importance of documenting versus creating. For the listeners\\xa0that have asked in the past, this is some really good insight into how I approach \\xa0introductory\\xa0business meetings, evaluate the viability of new businesses, and suggest marketing strategies. Thanks for listening, excited to hear your thoughts and learnings from this one.
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