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#QOTD: What do you think of GaryVaynerchuk.com? Questions, comments, concerns? What\u2019s your $.02?

Email is definitely not dead. As most you may know by now, I\u2019m a big fan of marketing in the year that we live in. And so, email remains to be a very killer opportunity.\xa0

Email is a channel that you can control without being at the mercy of all these other platforms that are out there. But, we also can\u2019t be naive to the changes have been made, such as the promotions tabs that GMail implemented recently. Sure, email is falling off and these changes have caused us to lose touch with some email lists that we may have been paying attention to prior, but it\u2019s still very much in play so long as we leverage it wisely.

Are open rates at 90% like I had in 1997? Absolutely not. But, I still believe email is very much something to be considered. There\u2019s no question that email will certainly be less valuable in 3-5 years. Heard me say marketers ruin everything? That\u2019s where this fits in perfectly. That\u2019s what this is all about. Platforms come along. They present value. And marketings pounce on the opportunity to arbitrage against their audiences.\xa0

But, while us marketers are working to exploit and potentially ruin email marketing, we\u2019re still in a time where it should most definitely be considered as part of any business\u2019s strategy.\xa0

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