On today's episode of the podcast, I'm sharing a conversation I had with Babson student, Jose Rodriguez. We discuss the challenges of building a sustainable business, the power of grassroots marketing, and the importance of embracing hard work. Jose and I dive deep into the realities of entrepreneurship, emphasizing the need for a long-term vision and the potential of platforms like TikTok to empower individuals. We also touch upon the idea of taking control of one's destiny and not conforming to external expectations. This episode is perfect for aspiring entrepreneurs, social media enthusiasts, and anyone looking to gain insights into the world of business and branding.