The 3 Step Formula to Becoming an Industry Authority
This week’s episode is with Mike Saunders who is an authority positioning coach and the Author of the bestselling book ‘Authority Selling’. His marketing agency specialises in elevating your brand and positioning you as the go to expert authority.
In this show we cover:
- What is Authority Positioning and how is it related to Authority Selling?
- How does mindset shift when the entrepreneur begins to see their Authority Positioning Assets being created?
- What is ‘ZMOT’ and how is authority marketing connected?
- How to understand the customers journey
- 5 tips for elevating your personal brand
Mike on Facebook: https://www.facebook.com/MikeSaundersMBA
Mike’s website: https://authoritypositioningcoach.com/
Limited free copies are set aside for Mike's new book Authority Selling https://authoritymarketingstrategist.com/ This show is hosted by Ultra-High Personal Productivity Authority, Business Strategist, Former Elite Athlete, Author and Public Speaker.
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