711 Marketing Minute Rewind: Its the little things that keep us coming back

Published: June 27, 2014, 4 p.m.

If you want to keep your customers coming back to your e-commerce site time after time, it pays to focus on the small details that add extra convenience, a touch of humor or just a bit of fun to the user experience. We'll explain why as our review of the top episodes of the past quarter continues.