Making decisions under uncertainty is what attracted Steven Cardinale to entrepreneurship. Being involved with startups, leading Fortune 500 teams at Eli Lily, Janus Funds, & IBM, earning an MBA from Wharton, and founding, operating and existing his own SaaS company has given Steven a unique perspective to create successful ideas
\u201ca better question is more important than the right answer. Because the right answer to the wrong question. So constantly, constantly, constantly ask questions of yourself. Once you think I\u2019ve got an idea, an entrepreneurial idea then the question you need to ask is look outside of yourself and go will my customers care? And then I have to look outside that and go if my customers do care, great, how do I get to them? It\u2019s always asking better questions; it\u2019s never having an answer\u2026 So, forcing yourself to have a better question\u2026 I do this when I get people who are interested in having me invest. I listen for them asking me better questions rather than telling me they\u2019ve got the answer. So, ask a better question is the vital component of becoming a successful entrepreneur\u201d\u2026[Listen for More]
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