1885: The Importance of Storytelling in Business with Paul Smith Founder and Owner of Story Makers LLC
Paul Smith is one of the world\u2019s leading experts in business storytelling. He\u2019s the bestselling author of several books, including The 10 Stories Great Leaders Tell and Lead with a Story, holds an MBA from the Wharton School, and is a former executive of The Procter & Gamble Company.
\u201ctest market your ideas\u2026 Test market your idea before you quit your job\u2026 Test market your idea while you have still got your main job and the income is coming in because you might have to try three or four ideas before you find one that works. And that we you have not thrown your family out on the streets trying to find this brilliant entrepreneurial idea. And establish your success criteria upfront\u2026 Pick what are your success criteria for this test market and then if you hit it then you can go and you can feel good about it that you\u2019ve made a wise decision\u201d\u2026[Listen for More]
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