1299: Gaining a Significant Advantage over Your Competition with John McCarthy Founder and Owner of Wavechange Ltd
A performance coach in the world's most successful business training company, John McCarthy\u2019s committed to growing his client\u2019s businesses. 35 years\u2019 experience business planning and sales in corporates, and Coaching/ Physical Training in the military have given John unique skills to support business owners. His approach is energetic, empowering and fun.
\u201cI was in the commercial world earning good money doing a lot of business development a lot of sales so I kind of thought, genuinely believed that I was very commercial minded. But I think starting up running your own business is very very different. You have got this thing called cash flow and this thing called nobody is going to pay me if I don\u2019t go and work and all this kind of stuff. The commercial mindset was a bit of a shift for me whilst I was very good at some elements. I found that just tough having to be far more commercially focused on doing things that bring profit in\u201d\u2026[Listen for More]
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