1278: Launching a New Product Everyday with Jules Pieri Co-Founder and Partner of The Grommet
Jules Pieri is Co-founder & CEO of The Grommet, a site that has launched more than 3,000 innovative consumer products since 2008. The company's Citizen Commerce\u2122 movement is reshaping how products are discovered, shared, and bought. She was named one of Fortune's Most Powerful Women Entrepreneurs in 2013 and one of Goldman Sachs' 100 Most Interesting Entrepreneurs in 2014. She is an Entrepreneur in Residence Emeritus at Harvard Business School and an investing partner at XFactor Ventures. Jules\u2019 first book, \u201cHow We Make Stuff Now: Turn Ideas into Products That Build Successful Businesses,\u201d was published by McGraw-Hill in April 2019.
\u201cone is go big or go home\u2026 After that I would say more tactical things like name your company after your vision not your first product because to survive and succeed you will need a full line of products and you don\u2019t want to be limited by the very first thing you do so name it correctly. I would say protect your intellectual property\u2026 I would say prototype the heck out of it. So you have an idea whether it\u2019s a digital product or a physical product if you want to get some very rough low fidelity prototypes in front of potential customers as soon as possible, nothing fancy not CAD drawings, not 3D printed, like hardboard paper or really basic clickable digital prototypes so that iterate as many as possible \u201d\u2026[Listen for More]
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