In this new episode Steven sits down with the American behavioural design expert, Nir Eyal.\nNir\u2019s career has focused on behavioural engineering and helping businesses to develop habit-forming products. His work explores the intersection of psychology, technology, and business, and has earned him the label of \u201cThe Prophet of Habit-Forming Technology\u201d. Since 2003, he has co-founded two technology companies, worked as a consultant in product design and taught as a lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. Nir is the author of 2 bestselling books, \u2018Hooked: How to Build Habit-Forming Products\u2019\xa0and\xa0\u2019Indistractable: How to Control Your Attention and Choose Your Life.\u2019\nIn this conversation Nir and Steven discuss topics, such as:\n\nHow to reclaim your time and attention.\n\nThe importance of \u2018time-boxing\u2019.\n\nThe real reasons that people become distracted.\n\nHow our thinking about having finite willpower is wrong.\n\nWhy our thinking about ADHD is wrong and needs to be fixed.\n\n\nYou can purchase \u2018Indistractable: How to Control Your Attention and Choose Your Life\u2019, here:\xa0https://bit.ly/3ooKYcw\nFollow:\nInstagram:\xa0https://bit.ly/43dDHuL\nTwitter:\xa0https://bit.ly/45n1Dhi\n\nFollow me:\nhttps://beacons.ai/diaryofaceo