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WARNING: this episode will teach you everything you would learn in a business degree, saving you $200,000 and 10,000 hours\n\n\xa0Josh Kaufman is a renowned business expert and the author of the international best-selling book, \u2018The Personal MBA\u2019 which has sold over 900,000 copies worldwide. He is also the author of books such as, \u2018The First 20 Hours\u2019, and \u2018How to Fight a Hydra\u2019.\n\nIn this conversation, Josh and Steven discuss topics such as, the 5 laws of business, how to turn $100 into $10k, the psychological tactics of millionaires, and how to make money in your sleep.\xa0\n\n00:00 Intro\n02:00 Why Did You Write The Personal MBA \n04:32 What Is An MBA? \n10:30 Should You Do A MBA?\n14:19 How Difficult Is Starting And Running A Business? \n16:57 First Steps To Setting Up A Business \n19:29 Loads Of Business Are Finding Problems To Solve \n27:49 How To Give Value To The End Consumer \n35:47 How Do You Find Out If Your Idea Is Good? \n39:11 This Is The Wrong Approach When Starting A Business \n40:49 Why Should You Start With Value? \n42:35 How To Market \n44:04 Psychology & Marketing \n46:06 Creating A Drive In The Marketing Strategy \n48:23 Think Different \n50:52 Be Brave To Do Something Completely Different \n58:39 How To Become A Good Marketer \n01:00:31 The Sales Piece In Any Business \n01:04:38 Customer Service Matters \n01:06:09 The Sales Framework \n01:13:06 How Important Is Hiring? \n01:14:50 What Role Does Competition Play? \n01:19:09 Let's Talk Money \n01:24:17 What Numbers Should I Pay Attention To? \n01:26:35 Experimenting \n01:34:55 Every Complex System Starts In A Simple Way \n01:39:06 Mastering A Job \n01:43:54 Ten Major Principles To Learn Anything \n01:55:24 Removing Any Friction In The Process \n02:01:38 Last Guest Question\n\ufeff\nFollow Josh:\xa0\nTwitter - https://g2ul0.app.link/SznbYyhi9Kb\xa0\n\nYouTube: You can purchase Josh\u2019s book, \u2018How to Fight a Hydra\u2019, here: https://amzn.to/4f1qJa4\xa0\nSpotify: You can purchase Josh\u2019s book, \u2018How to Fight a Hydra\u2019, here: https://g2ul0.app.link/igsXEtci9Kb\xa0\n\nWatch the episodes on Youtube - https://g2ul0.app.link/DOACEpisodes\xa0\n\nMy new book! 'The 33 Laws Of Business & Life' is out now - https://g2ul0.app.link/DOACBook\xa0\n\nYou can purchase the The Diary Of A CEO Conversation Cards: Second Edition, here: https://g2ul0.app.link/f31dsUttKKb\xa0\n\nFollow me:\nhttps://g2ul0.app.link/gnGqL4IsKKb\xa0\n\nSponsors: \nShopify: http://shopify.com/bartlett\nColgate - https://www.colgate.com/en-gb/colgate-total\nVodafone V-Hub: https://www.vodafone.co.uk/business/sme-business/steven-bartlett-digital-sos?cid=dsp-ent/nprod/Stevenbartlett01/eng/7.24/ntst