George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!"
From starting in a shed to aiming to be a billion dollar company, the road to success is a 24/7 mission.\n George Heaton is the owner and creative director of the British luxury streetwear brand, Represent.\nIn this conversation George and Steven discuss topics such as, why a work-life balance is bullshit, changing his life and writing his rules for success, how Represent was almost destroyed, and why he doesn\u2019t believe in motivation.\n\n\n(02:04) What is the mission you're on?\n\n(02:14) What made you obsessed with winning?\n\n(02:14) What influence did your father have on you?\n\n(04:01) What was your brother Mike like?\n\n(04:28) What did your parents do for a living?\n\n(04:52) Did you always grow up wanting to be in fashion?\n\n(05:36) The influence your older brother had on you\n\n(06:33) When was the idea of Represent born?\n\n(09:02) Where did that chip on your shoulder come from?\n\n(09:35) What was his shedding phase like?\n\n(11:31) Starting Represent in 2012\n\n(14:01) Why don't people start?\n\n(16:28) How do you feel now about the old products you used to make in the shed?\n\n(17:13) What do you say to people who want to start their business?\n\n(17:59) Trying to scale the business\n\n(19:12) Hiring people\n\n(25:15) How do people get the answers they need to take them to the next level?\n\n(26:08) What made you step out of the CEO position and hire a CEO?\n\n(28:29) A phase where you didn't like yourself\n\n(30:17) How did you know you wanted to change?\n\n(33:20) Creating those next steps for the business?\n\n(39:53) Creating a solid company culture\n\n(40:48) Self-awareness\n\n(42:06) Staying in touch with the business side of things as a creative\n\n(45:47) The letter that nearly ended Represent\n\n(50:02) Company lawsuit\n\n(53:03) What his experience of it was at that time\n\n(55:19) What makes Represent special?\n\n(57:33) What is it about Represent that we don't see?\n\n(00:59:32) People stealing Represent's designs\n\n(01:02:02) How do you view money now?\n\n(01:03:47) What it's been like trying to create a life outside of the business\n\n(01:05:03) The brand being linked to your self-esteem and identity\n\n(01:08:58) How important is it that you surround yourself with the right people?\n\n(01:10:25) Romantic Relationships?\n\n(01:15:04) Opinions on work-life balance?\n\n(01:19:51) Advice on how to run a clothing line\n\n(01:23:37) How to get the motivation to go do the thing\n\n(01:24:38) What have you learned from hiring?\n\n(01:26:07) What if Michael decided he wanted to stop?\n\n(01:29:29) What is next for George?\n\n(01:31:01) What is the next goal?\n\n(01:32:21) What are you good at?\n\n(01:35:30) The next guest's question\n\n\nYou can purchase all Represent products, here: https://bit.ly/3PyaKoX\n\nFollow George:\nTwitter - https://bit.ly/4cosMDP\nInstagram - https://bit.ly/3xh1crW\n\nWatch the episodes on Youtube - https://g2ul0.app.link/3kxINCANKsb\n\nMy new book! 'The 33 Laws Of Business & Life' is out now - https://smarturl.it/DOACbook\n\nFollow me:\nhttps://beacons.ai/diaryofaceo\n\nSponsors: \nShopify: http://shopify.com/bartlett\nUber: https://p.uber.com/creditsterms\nVodafone V-Hub: https://www.vodafone.co.uk/business/sme-business/Steven-Bartlett-Digital-SOS?cid=psoc-ent_li_ebu_/brnd/Stevenbartlett01/aws/11.23/SB\n\nShop the Conversation Cards: https://thediary.com/products/the-cards