George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!"
b"From starting in a shed to aiming to be a billion dollar company, the road to success is a 24/7 mission.\\n George Heaton is the owner and creative director of the British luxury streetwear brand, Represent.\\nIn this conversation George and Steven discuss topics such as, why a work-life balance is bullshit, changing his life and writing his rules for success, how Represent was almost destroyed, and why he doesn\\u2019t believe in motivation.\\n\\n\\n(02:04) What is the mission you're on?\\n\\n(02:14) What made you obsessed with winning?\\n\\n(02:14) What influence did your father have on you?\\n\\n(04:01) What was your brother Mike like?\\n\\n(04:28) What did your parents do for a living?\\n\\n(04:52) Did you always grow up wanting to be in fashion?\\n\\n(05:36) The influence your older brother had on you\\n\\n(06:33) When was the idea of Represent born?\\n\\n(09:02) Where did that chip on your shoulder come from?\\n\\n(09:35) What was his shedding phase like?\\n\\n(11:31) Starting Represent in 2012\\n\\n(14:01) Why don't people start?\\n\\n(16:28) How do you feel now about the old products you used to make in the shed?\\n\\n(17:13) What do you say to people who want to start their business?\\n\\n(17:59) Trying to scale the business\\n\\n(19:12) Hiring people\\n\\n(25:15) How do people get the answers they need to take them to the next level?\\n\\n(26:08) What made you step out of the CEO position and hire a CEO?\\n\\n(28:29) A phase where you didn't like yourself\\n\\n(30:17) How did you know you wanted to change?\\n\\n(33:20) Creating those next steps for the business?\\n\\n(39:53) Creating a solid company culture\\n\\n(40:48) Self-awareness\\n\\n(42:06) Staying in touch with the business side of things as a creative\\n\\n(45:47) The letter that nearly ended Represent\\n\\n(50:02) Company lawsuit\\n\\n(53:03) What his experience of it was at that time\\n\\n(55:19) What makes Represent special?\\n\\n(57:33) What is it about Represent that we don't see?\\n\\n(00:59:32) People stealing Represent's designs\\n\\n(01:02:02) How do you view money now?\\n\\n(01:03:47) What it's been like trying to create a life outside of the business\\n\\n(01:05:03) The brand being linked to your self-esteem and identity\\n\\n(01:08:58) How important is it that you surround yourself with the right people?\\n\\n(01:10:25) Romantic Relationships?\\n\\n(01:15:04) Opinions on work-life balance?\\n\\n(01:19:51) Advice on how to run a clothing line\\n\\n(01:23:37) How to get the motivation to go do the thing\\n\\n(01:24:38) What have you learned from hiring?\\n\\n(01:26:07) What if Michael decided he wanted to stop?\\n\\n(01:29:29) What is next for George?\\n\\n(01:31:01) What is the next goal?\\n\\n(01:32:21) What are you good at?\\n\\n(01:35:30) The next guest's question\\n\\n\\nYou can purchase all Represent products, here: https://bit.ly/3PyaKoX\\n\\nFollow George:\\nTwitter - https://bit.ly/4cosMDP\\nInstagram - https://bit.ly/3xh1crW\\n\\nWatch the episodes on Youtube - https://g2ul0.app.link/3kxINCANKsb\\n\\nMy new book! 'The 33 Laws Of Business & Life' is out now - https://smarturl.it/DOACbook\\n\\nFollow me:\\nhttps://beacons.ai/diaryofaceo\\n\\nSponsors: \\nShopify: http://shopify.com/bartlett\\nUber: https://p.uber.com/creditsterms\\nVodafone V-Hub: https://www.vodafone.co.uk/business/sme-business/Steven-Bartlett-Digital-SOS?cid=psoc-ent_li_ebu_/brnd/Stevenbartlett01/aws/11.23/SB\\n\\nShop the Conversation Cards: https://thediary.com/products/the-cards\\xa0\\nLearn more about your ad choices. Visit podcastchoices.com/adchoices"