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Once upon a time, quality financial advice was only available for millionaires and the sophisticated investors who had the expertise to find the right advisors and understand exactly what they were getting.\xa0\nNon-millionaires and younger investors were ignored by traditional Wall Street brokerage firms, left to fend for themselves or, worse, to be preyed upon by unscrupulous brokers and insurance salesmen with skewed incentives.\xa0\xa0\nBut times have changed, thanks to an innovative wave of new advisory firms, new services from large institutions and disruptive technology. Now, quality investment advice is available to everyone.\xa0\nAutomated asset management services and robo-advisors unleashed a storm of creativity and progress, and now human advisors are adopting these technologies to incorporate into their practices, serving a new customer that they otherwise would not have been able to reach and help.\xa0\nWe built Liftoff as a way to serve young investors and those who do not meet the minimum asset levels of traditional wealth management firms. Rather than send our fans and friends away to figure things out for themselves, we wanted to be able to help them ourselves, which led to years of development and evolution.\xa0\nLiftoff is a collaboration between Ritholtz Wealth Management and Betterment, combining what we believe is best in class asset allocation technology with the human touch of certified financial planners and advisors.\xa0\nWe'd love for you to try us out and see what it's all about!\nYou can learn more at https://liftoffinvest.com/ right now!\n1-click play or subscribe on your favorite podcast app\n\xa0\nSubscribe to the mini podcast on iTunes or Spotify\n\xa0\nEnable our Alexa skill here - "Alexa, play the Compound show!"\n\xa0\nTalk to us about your portfolio or financial plan here:\nhttp://ritholtzwealth.com/\n\xa0\nObviously nothing on this channel should be considered as personalized financial advice just for you or a solicitation to buy or sell any securities. Please see this 3,000 word terms & conditions disclaimer:\nhttps://thereformedbroker.com/terms-and-conditions/\n Hosted on Acast. See acast.com/privacy for more information.\nLearn more about your ad choices. Visit megaphone.fm/adchoices