CTW 067: John Casmon - Managing and Learning to Love Bigger Investments
John Casmon is the co-founder of Casmon Capital Group, a Chicago-based real estate investment firm. He and his partners control over $58M in real estate holdings. As a marketing executive, he held budget and campaign accountability for General Motors, MillerCoors, and SC Johnson and was named one of the “Top Executives in Advertising and Marketing” by Black Enterprise Magazine. He serves on the Surge for Water Advisory Board and is the co-founder of Claudia’s House, for adolescents. John is also the host of the Target Market Insights podcast and founder of the Midwest Real Estate Networking Summit.
Some of the topics discussed:
- The importance of gaining real-world experience
- Recognize your strengths and the strengths of your team
- The bigger the property, the easier it is to manage it
- Be more open to bigger investments because they provide great learning opportunities
- Having boots on the ground to oversee a project
- Asking “Where are the risks?” and “What are the trouble spots for our investors?” because at the end of the day it’s about delivery a great product for them
- Implement changes that increase value and revenue
- Doing market research to find where you can “win” in a specific area and meet an unmet demand
- Creating wealth at any level and overcoming the wealth discrepancy in our society
Recommended Resources:
- Bigger Pockets
Recommended Reading:
Connect with John via email, john@casmoncapital.com or his website targetmarketinsights.com. You can also follow John on Instagram or Twitter @jcasmon.
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