255: How to Grow Your Business
If you want inflow, you need to give outflows. What are you putting out into the world? If you don\u2019t confront the size of your business, how to grow it, and how to multiply things, you will stay small, break even, and eventually lose. There are three things every business owner/entrepreneur must confront.
1) Big think\u2014Stay small and you\u2019ll get crushed. The big boys don\u2019t get punished. Bigger is better. You want to be Google or Facebook. Do you want to be an eagle or a scavenger, just hoping for some leftovers?
2) How to Scale\u2014Going from $4,000 a month to $40,000 can be a problem. Don\u2019t manage the business, grow the inflow. If you can\u2019t raise money, you need to transact with people.
3) Multiple streams of income sources\u2014You can\u2019t be dependent on 1 or 2 clients. Staying smaller doesn\u2019t let you be a better provider. You need multiple flows coming from all directions.