With Discovery on the way in, what does the future hold for HBO?
KCRW resumes its conversation with James Andrew Miller, author of \u201cTinderbox,\u201d the new book about HBO. He talks about more recent HBO history, including the 2020 launch of Warner Media\u2019s streaming service.\xa0When asked whether he thought naming the streamer HBO Max was a good or bad idea, Miller responded, \u201cI think it\u2019s one of the great branding disasters of all time.\u201d