Big Gulp to Blockbuster

Published: March 24, 2008, 9:30 p.m.

Jim Keyes was the former CEO of 7-11 stores.  Now he's applying the\nlessons of the Big Gulp to the small screen at the troubled\nvideo-rental giant Blockbuster. Plus, Variety game reviewer Ben Fritz\nasks, "Why are hardcore video gamers so sensitive?"  And good agentry\nwith writer and producer Rob Long.