Online Reviews
Can we trust the wisdom of the crowd on online review platforms? Evan Davis and guests discuss how businesses can harness this knowledge to their advantage and how they can deal with bad reviews. And how do the platforms that consumers look to for assurance ensure that we're reading the truth? Plus stories of chip shops, splashing in puddles and the mysterious "review farms"...\nGuests:\nAnoop Joshi, VP Legal and Platform Integrity, Trustpilot\nMelissa Norton, Commercial Director, Muddy Puddles\nProfessor Adrian Palmer, Head of Marketing and Reputation, Henley Business School
Producer: Julie Ball\nEditor Hugh Levinson\nSound: Neil Churchill\nProduction coordinators: Siobhan Reed and Helena Warwick-Cross