Business Books
What makes a great business book and how do you make practical advice on a subject like accounting a riveting read? What makes you more likely to read a business book - a top business leader's journey to the top, like Sheryl Sandberg or Phil Knight of Nike, or one offering simple 'how to' advice. And what is the business model of business books themselves - do they sell loads of copies, or are they more about building up a public brand?
Join Evan Davis and guests , in the final programme of the current series, to learn about some great business reads and how business publishing is thriving.
GUESTS
Margaret Heffernan, Author, Uncharted. Former CEO and Entrepreneur.
Alison Jones, publisher Practical Inspiration Publishing and Presenter, The Extraordinary Business Book Club Podcast
Helen Kogan, Managing Director, Kogan Page, Business Book Publisher
PRODUCTION TEAM:
Producer: Julie Ball and Simon Tulett\nEditor: China Collins\nSound: James Beard and Graham Puddifoot\nProduction Co-ordinators: Sophie Hill and Siobhan Reed.