Alcohol-free drinks
Like alcohol, but don't want to drink? For the "sober-curious" consumer there's a range of low-alcohol alternatives on the market from gins and spirits to beers and craft lagers. But are they as good as the real thing? What is the social purpose of these substitute drinks? And why do they tend to have similar prices to their alcoholic rivals - even though they are taxed at a far lower rate? Evan Davis and guests explore the expansion of the low-alcohol market, the rising demand for luxury alcohol alternatives and asks - is this one trend that's here to stay?
GUESTS\nCristina Diezhandino, Chief Marketing Officer, Diageo\nSpencer Matthews, Founder, Clean Co\nEmily Neill. Chief Operating Officer, IWSR Drinks Market Analysis
Producer: Lucinda Borrell\nProduction Coordinators: Sophie Hill and Siobhan Reed\nSound: Graham Puddifoot\nEditor: Hugh Levinson