Episode #137: Robins Riff on How to Position Your Book Like a Pro
Summary:
A lot of first-time authors get the same conventional advice: \u201cJust start writing!\u201d
While doing something is usually better than doing nothing, \u201cJust start writing\u201d too often ends up meaning, \u201cWaste a lot of time grasping at straws and keep trying to guess what your book is really about.\u201d
The good news is, if you want to position your book like a pro, and get the maximum value and ROI out of your book, there are two key questions that you\u2019re better off asking (and answering) before you begin to write, so that you can stop wasting precious time, and get started writing an impactful book that helps you reach your most ambitious goals.
In episode #137 of The Author\u2019s Corner, Robin reveals the two questions that every author needs to answer if they want to position themselves as an expert. Plus, once you answer these questions, you will come out on the other side even more confident about the value your book will provide for your reader!
Key takeaways:
- Why \u201cjust jumping in\u201d isn\u2019t a good strategy
- Why you can\u2019t write a book for everyone
- The question you need to ask yourself to discover your unique, saleable concept
- How the comparable books exercise can help you pinpoint your selling point
- And more!
About Robin Colucci:
Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional\u2014she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.
Under Robin's expert guidance, World Changing Books has helped authors\u2014from CEOs, astronauts, and Nobel laureates to emerging voices\u2014secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with \u201cBig 5\u201d publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.
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