Today we\u2019re going to talk about the importance of customer experience in a membership organization. Also, since our guest is from the American Marketing Association, we\u2019re going to talk a little bit about the relationship between marketing and customer experience. To help me discuss this topic, I\u2019d like to welcome Jennifer Severns, Chief Experience Officer at American Marketing Association.\n Learn more about your ad choices. Visit megaphone.fm/adchoices