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Communicating with your customers is a good thing, right? Well, what about when some of your outbound communications end up repelling customers rather than attracting them?\nToday we\u2019re going to discuss advanced customer interaction strategies with John Kim, Co-Founder & CEO of Sendbird. We\u2019ll dive into the effectiveness of in-app messaging, the rise of mobile engagement, and the evolving machine-to-machine economy.\n\nJohn S. Kim is the Co-Founder and CEO of Sendbird (YC W16), the customer communications platform powering 4,000 of the world's most popular digital applications. 7 billion messages sent and received between over 320 million people every month are routed using Sendbird, whose customers include DoorDash, Match Group, Virgin Mobile, Noom and Paytm. The company has raised $220 million USD to-date, backed by reputable investors including ICONIQ Capital, SoftBank Vision Fund, Shasta Ventures, Y Combinator and more.\n\nJohn is a successful serial entrepreneur and CEO. His first startup Paprika Lab (social gaming) was acquired by GREE, and he was Korea's all-time no.1 pro gamer in the Unreal Tournament.\nRESOURCES\nSendbird website: https://www.sendbird.com\n\nWix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises\u2014with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio \n\nAttend the Mid-Atlantic MarCom Summit, the region's largest marketing communications conference. Register with the code "Agile" and get 15% off.\n\n\n\nRegister now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price.\n\nConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom\n\nDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show\n\nCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com \n\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow\n\nThe Agile Brand is produced by Missing Link\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company