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Success - like perfection - is subjective, and often depends on who you ask, when you ask, and the metrics you use.\n\nToday we\u2019re going to talk about the definition of success\u2014and failure\u2014as well as how to look at what you are currently doing with a new context. We\u2019ll also talk about Jesse\u2019s latest venture and the challenges of digital identify.\n\nTo help me discuss this topic, I\u2019d like to welcome Jesse Tayler, Founder of TruAnon and inventor of the App Store.\n\nJesse Tayler built a storied career in Silicon Valley as the startup, crypto inventor of the first App Store (which he personally demonstrated to Steve Jobs in 1993). His work spans many pioneering firsts to the latest identity verification solutions. His work includes the first-ever private equity trading platform on the web and pioneering the first geo-coded food delivery, (also a Steve Jobs related startup and curated in the Smithsonian Institute under inventions of the 20th century). Jesse's lifelong contributions are widely recognized for changing the world of computing, with popular inventions showcasing the impact of his larger-than-life role. Jesse is a book author relating to expert software process and is retained for talks on technology, training, and coaching for startups in their early and growth phase. Jesse is also a musician with a composition currently streamed on Spotify and iTunes.\n\nRESOURCES\nTruanon website: https://www.truanon.com\n\nWix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises\u2014with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure.\xa0https://www.wix.com/studio\xa0\xa0\n\nAttend the Mid-Atlantic MarCom Summit, the region's largest marketing communications conference. Register with the code "Agile" and get 15% off.\n\nRegister now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price.\n\nConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom\n\nDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show\n\nCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com\n\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow\n\nThe Agile Brand is produced by Missing Link\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company