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As bot activity is impacting consumer trends, it is important for brands to be agile with technology.\n\nWelcome to today\u2019s episode where we\u2019re diving into the challenges and opportunities presented by the rise of bot activity in several key industries with Nanhi Singh, Chief Customer Officer & GM Application Security, Imperva a Thales company. We\u2019ll explore the implications of the 2024 Imperva Bad Bot Report and discuss strategies for staying agile amidst these changes.\n\nNanhi Singh is responsible for application security products and all functions that enhance customer experience and value for Imperva customers. This includes customer support, consulting, training, customer success, managed services, and renewal sales. Prior, she was SVP, Customer Retention and Renewals at Symantec. Nanhi's career spans more than decades in cybersecurity and technology, always leading customer-facing functions.\n\nNanhi also serves on the Board of Directors of Franchise Group and serves as a member of the Audit Committee on that Board. She serves on the Board of Directors of Peninsula Open Space Trust (POST), a nonprofit public benefit corporation. She is passionate about | supporting women and minorities in the Technology industry and was previously a mentor in the Tech Women program.\n\nRESOURCES\nThales website: https://www.thales\nImperva 2024 Bad Bot Report: https://www.imperva.com/resources/resource-library/reports/2024-bad-bot-report/\nAttend the Mid-Atlantic MarCom Summit, the region's largest marketing communications conference. Register with the code "Agile" and get 15% off.\nRegister now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price.\nConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom\nDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show\nCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow\nThe Agile Brand is produced by Missing Link\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company