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Today we\u2019re going to talk about how brands can use streaming and shoppable TV to engage and build valuable customer relationships.\n\nWhile Roku is mostly known as the most popular streaming platform in the US, Canada, and Mexico reaching over 83 million households, it\u2019s also a strategic advertising destination for some of the biggest brands from Disney to McDonald\u2019s. To talk about all of this as well as some recent announcements, I\u2019d like to welcome Peter Hamilton, Senior Director of Ad Innovation, Roku.\n\nPeter Hamilton is an experienced technology executive as well as an active advisor and investor in tech startups with passionate founders. He joined Roku in 2021 as the Head of Television Commerce. Today, he is the Senior Director of Ad Innovation at Roku, where his teams build all consumer-facing ad experiences on Roku.\n\nRESOURCES\n\nRoku website: https://www.roku.com/\n\nRoku Ads Manager: https://advertising.roku.com/solutions/advertise/ads-manager\n\nConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom\n\nDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show\n\nCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com\n\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow\n\nThe Agile Brand is produced by Missing Link\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company